A sales promotion is a marketing strategy which is designed specifically to lure and excite a customer to have an interest and to take actions like purchasing or requesting for more information. A sales promotion is generally brought to people’s eyes for a short period of time so that it could create a sense of urgency. There are many types of ways for sales promotion such as coupons, discounts, free trial periods, etc. Sales promotions can offer an edge to the owner of a budding or a small business.
Luring Customers With Reduced Price And Discounts
New customers can be attracted in by offering them a reduced price for a limited period of time. This helps them to turn away from the company’s competitors and in the end, turns them into regular customers. For instance, if one owns a small electronics shop and its competitors are big retailers, he can offer a discount on a popular phone model for a limited period of time to attract customers. Being polite and serving your customers well will increase your chances of having them come back to your shop.