5 Ways to Impress Potential Clients in 2021
Every year, the business world shifts. Trends change and people come to have new expectations. It may sound a bit overwhelming, but in an ever-changing and evolving business environment, it’s just how it works. As a result, you must be ready to change with the times. Even if you have tried and true methods for acquiring new clients, you may need to rethink some of your existing strategies to help you maintain and even increase your client onboarding in the coming year. So, let’s take a look at 5 ways to impress potential clients in 2021!
Throw out the tired sales pitch
Nobody likes to deal with a pushy salesman or saleswoman. You might have a background in sales and think that you know all the tricks, but chances are that your potential clients will recognize pandering and cheap sales tricks when they see them. Instead of losing a potential client because of outdated methods, throw out your old playbook entirely. Focus on having a conversation with your client first. When the time is right, then you can begin to discuss your products or services as they relate to the client’s needs.
Host your clients in a modern space
Maintaining a central office can be expensive, but it can also help you land a lot more clients. Typically, potential clients are not impressed if you need to meet them in a coffee shop or a dingy office that was built half a century ago. However, modern executive offices designs can help show clients that you mean business and you have the means to grow. This doesn’t mean that you need to completely demolish your old office and start from scratch, but a fresh coat of paint and a simple redesign could be enough to impress new clients.
Be an attentive listener
Clients often walk into the room assuming that you’re going to try to close the deal at all costs. They don’t expect you to actually listen. So, why not surprise them? Rather than guiding the conversation toward your products and services, simply ask questions of your clients. You might be surprised to find that the more you listen, the more you’re able to help solve their problems.
Address the client’s pain points
Listening will help you understand your clients’ needs better, but it’s up to you to actually figure out their pain points. Some clients already know their biggest pain points and will readily tell you, while others will be somewhat unsure. For those who don’t tell you their pain points, you need to listen and evaluate. Perhaps your products or services wouldn’t be the best fit for them, or perhaps they would. You can’t know unless you take the perspective of your client and really try to address their pain points directly.
Don’t try to close if the client isn’t ready
Finally, it’s important to remember that nobody likes a pushy salesperson. If the sale or client acquisition wasn’t meant to be, it just wasn’t meant to be. Don’t try to force anything, because you could end up preventing a collaboration later on down the road. Instead, be gracious and accept that this client isn’t going to work with you at this particular time.