15 Weird Ways Companies Have Raised a Buzz in Marketing

(There are a lot of ways you can promote your goods and services, such as print media, television, and yes, blogs, which consumers have seen many times before.  This article is not about those types of sales pitches.  Instead, this article from Jay Adrianna of YurTopic focuses on some of the unique, interesting, and just plan weird promotions out there…)

buzz-marketingThese days, people are generally tired of advertisements that fall nicely into the mold. Business managers and advertisers are constantly motivated to discover unique marketing strategies to take their company brand to the next echelon and in doing so make themselves more competitive. In marketing, there are many concepts that flop for understandable reasons. Some ideas seem to have a wow-factor on paper, but for whatever reason, end up drowning rather making a splash. Every once in a while, however, there comes along an idea that those in marketing think is bizarre and unusual. It will be an unconventional idea to get the public’s attention, seemingly too wild to bank on. Yet, for some weird reason, it sticks with the public and before you know it an unforgettable sensation is born. In this dog-eat-dog world, many companies are trying anything and everything they can to stir up business. Some marketing strategies present a risk, but there is always that belief that you will never know until you try it. Every company is looking for some rare advertising designs that will make the business notable, not lost in the crowd.

While your rivals are fighting over outmoded advertising means such as radio, print and television, give your creativity a chance. Any time you spend money on advertising that is outdated and boring, you are making a horrible, money wasting decision. Try something you once thought weird upon first glance. Stay ahead of the curve by using unique advertising ideas. Marketing promotion trends have changed radically compared to ten years ago. Today, social media and mobile marketing are at the top of the list for vital marketing tools. The past 10 years have seen a shift from the use of traditional marketing to companies growing to digital.

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The 10 Best Second Languages for English Speakers to Learn

If you are a frequent reader of The Amateur Financier, you’re probably aware that I encourage people to learn foreign languages at a fairly frequent basis.  Heck, some of my major goals before I die (aka, the items on my Bucket List) are to learn several foreign languages before I bite the bullet.  (Ideally, of course, while I’m still young and vibrant enough to travel the world and put said languages to good use.)  But what are the best languages to learn?

I decided to do some research to answer that very question.   I researched into everything from number of speakers to difficulty of the language itself and crunched the numbers to come up with a score for each possible second language choice.  I took the ranks of the most total speakers (making up 20% of the total score), the most native speakers (another 20%), the difficulty of learning the language (30%), the top business languages for the future (20%) and of course, the best languages to learn for hitting popular tourist spots (10%, because what fun is learning a new language if you can’t enjoy it a little?).  Then I ranked the top ten for would-be language learners.   And now, the countdown:

The 10 Best Languages to Learn

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Weekly Round-Up: My First Father’s Day as a Dad!

Today is a truly wonderful day.  I am a father on Father’s Day for the first time ever.  It’s a wonderful feeling, I’ll admit, being able to have a family, including a beautiful little baby, to celebrate the holiday with.  (Yes, yes, I know, Father’s Day was pulled out of the air pretty much just to drive up marketing efforts, but still, it’s a nice sensation, nonetheless.)

So, on my first Dad’s Day, I’m planning to spend my time with my baby and my wife, to enjoy being a father with the very people most critical to my being a father.  Just a nice day spent with my favorite people in the world, relaxing and having fun while not worrying about anything.  Granted, come tomorrow, there will be even more things left for me to do (isn’t that always the way after a holiday?), but for now, I’m going to enjoy Father’s Day, and I hope you enjoy these blog posts:

Great Yakezie Posts

4 Must Do Steps Prior to Starting Your Own Business – There are plenty of people out there who’d like to start their own businesses (myself included), but most don’t think the things through thoroughly.  The Financial Blogger provides a few issues to consider before you get started on your own company.

Should I Use a Credit Card or a Debit Card? – Ah, credit or debit, the eternal question.  Squirrelers lays out the pros and cons of each, helping you to choose which you’d prefer to use (assuming that you don’t want to stick with paper money, of course).

10 Reasons to Check Out Used Clothing Stores – We all need to wear clothing (well, those of us who aren’t nudists, I suppose), so if you have a way to cut down those clothing costs, it’s definitely for the better.  Out of Debt Again makes a strong case for getting your garments pre-worn, whenever possible.

Xanatos Gambit! – There’s a lot of situations where you need to plan out your future, which sometimes seems like quite a drag.  But as Krantcents notes, if you do so, you can find yourself in situations where you are able to win no matter what the outcome, and that’s worth the effort.

National Parks-An Incredible Experience and Incredible Value – I’ve always wanted to go to visit some of the national parks, and never more so than after reading about this experience from Well-Heeled Blog.  I’ll definitely have to add it to my Bucket List

6 Scientific Ways to Increase Your Tips as a Server – There are apparently proven, scientific ways to up your returns if you happen to work in the food service industry, as noted by Darwin’s Money.  Some are out of your control (being a busty blonde, for example), but some you can try (like bending over).

6 Ways Regular Exercise Can Improve Your Life – You’ve probably heard that you should exercise plenty of times in your life (along with ‘save money’ and ‘eat well’), but in case you need yet more encouragement, this article from Prairie Eco-Thrifter aught to spur your exercising muscles.

The More Money For Beer and Textbooks Podcast – Find yourself in college and want to manage your money better so you have to spend on, well, beer (and maybe, textbooks)?  Check out the premiere podcast from the guys who brought you the My University Money blog.

Other Great PF Posts

15 Inexpensive Wedding Ideas – I ended up being married by a justice of the peace, but if you want a more traditional marriage that doesn’t break the bank, you can try to follow some of the suggestions laid out here by My Dollar Plan.

7 Tips for a Successful Yard Sale – With the weather warming up (finally!), it’s time for the yard sales to begin.  If you’re hoping to throw one, or at least participate in one with neighbors, it’s good to keep these tips from Family Balance Sheet in mind while doing so.

Can You Afford to Be a Single Income Family? – It can tough to make it in this modern world on only one income, but frequently one parent would love to stay home and raise the children in a family.  Being Frugal provides some advice on how you can make it on just one parent’s earnings without undergoing any hardship.

Things You Can Sell To Boost Your Savings Account Balance – I suppose you could technically sell just about anything, but if you want some of the more common and reasonable ideas, this list from Engineer Your Finances provides a pretty good place to start.

7 No-B.S. Easy & Foolproof Ways to Make Money Online – If selling’s not your thing, you could try these recommendations from 20s Money.  I don’t know how ‘Foolproof’, or for that matter, ‘Easy’,’ I’d consider them (particularly that ‘blogging’ one), but they all do have potential if you do them right.

How “easy” is getting pregnant? – This is a tough question posed by Punch Debt in the Face; it seems that the people who want to get pregnant, have trouble doing so, while those who don’t (I’m looking at you, high school and college students), have no trouble.  Interesting question.

Contests and Giveaways

  • Pay Off Debt App Celebration Giveaway - This one is coming to an end pretty darn soon (tomorrow, in fact): Jackie of  The Debt Myth has created a Pay Off Debt App and is giving away both the app AND an iPad Mini to one lucky winner who enters by June 17th.
  • City Skyline Prints - You might be tired of me always mentioning Take Our Stuff. , but hey, they have plenty of good giveaways going on at all times, which is nice.  I’ve mentioned this one before, but skyline prints sound like a nice way to decorate your home.
  • The Amateur Financier 1000th Post Giveaway - Yup, we can’t forget this one; it’s arguably the most important and impressive of them all.  It’s my contest for my 1000th post, after all, so there’s plenty of enjoyment to be hand. Check it out and enter (by the end of the month)!

Where The Amateur Financier Was Featured

Every so often, I start to think about how to handle things when I get closer to passing on; my thoughts on how to handle Revocable Living Trusts were featured in a few different carnivals last week, including:

My 1000th Post contest was also featured on an article about 3 Free Money Resources from Personal Finance Bloggers by Barbara Friedberg Personal Finance, so be sure to check her out.

That’s it for today.  I hope that all the fathers out there have a great Dad’s Day, all the children remember to say ‘thanks’ to dad for everything he’s done, and all the moms aren’t too overwhelmed by having to do all the cooking, child care and other housework for the entire day.  (Who am kidding? That’s the typical day for most mothers.)  Have a good day, everyone!

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eBook Review – The CVS Drugstore Game

There are a lot of coupons, special offers, and discounts out there in the retail world, most of which are less ‘bargains’ and more methods of getting you to spend more money on things you don’t really need. But what if there were a way to mix those coupons and special offers to get things for free, and possibly even get money (or at least store credit) to use for your next purchases? That’s impossible, right?

The CVS Drugstore Game argues that this is not only possible, but not even that difficult. Amanda Grossman of Frugal Confessions sets out the means of using the policies set out by drugstores and the coupons issued by manufacturers in order to gather plenty of goods for a very little price. Does this plan live up to its promises? Let’s find out!

Summary

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Learning to Invest in Stocks with Virtual Investing

Like many people, I’ve been interested in stock market investing for much of my adult life.  Not just the standard ‘buy an index fund that invests in the stock market, add money to it regularly, and  hold it until you retire’ standard investing advice.  Don’t get me wrong, it’s sound advice; if you do that with at least a sizable portion of your money from a relatively young age, you’ll find yourself quite well-off when retirement time rolls around.

But buying individual stocks offers the potential to reap some serious profits.  Pick the right stocks, and you can find your portfolio growing much faster than the market at large, allowing you to increase your net worth faster and higher than simply buying index funds (see, for example, Warren Buffett).

Pick the wrong stocks, though, and you can wind losing most, or even all, of the money you put into the stock market, possibly losing much of your net worth (see, for example, a great number of people during the Great Recession).  How then can you gain the experience needed to do well in the stock market without putting a sizable chunk of your own money at risk?

Practice Stock Investing in the Virtual Market

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10 Major Password Problems (and 3 Ways to Avoid Them)

Ah, passwords. In a world that relies on more computers to run just about everything from our bank accounts to our cars, it’s increasingly important to control access to everything around us, particularly our property and our money.  Until it becomes easier to scan our DNA every time we turn on our cell phones (not a fun process itself, I’d imagine), the password is the best method we have to keep our stuff safe.

Don’t misunderstand, there’s a pretty big gap between ‘best method we have’ and ‘ideal’.  As Wired notes, there are a lot of problems that remain with passwords (not the least of which is that a devoted enough hacker, or careless enough customer support, can lead to your account being hacked regardless of your password strength).  Still, a strong password can provide a decent defense in our digital world.  There’s not much sense in changing our passwords regularly if our new passwords aren’t very strong, after all.  We want to avoid these:

10 Major Password Problems

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