How to Attract Investors to your Startup

How to Attract Investors to your Startup

Nearly ninety percent of people investor meet everyday are people who believe their idea itself is going to make them money. Are you one of these people? If your answer is yes then you read this post till the end.

An investor is a seasoned business person who has years of experience in running and funding multiple businesses. They look for small businesses who offer great solutions to problems faced by general people or other businesses. Generally, startups who have a unique idea and a few satisfied clients get funded by these investors. 

Here are 5 ways you can attract investors to your startup.

1) Create a powerful presentation


A presentation is a method of communication in which you get to share your ideas in a short span. Investors are always looking to work with people who can communicate their ideas very well. When you communicate your ideas clearly, you make it easy for investors to understand you and your business idea. So, create a powerful presentation using tools like Visme and Haiku Deck to attract investors to your startup idea.

2) Use explainer videos

Explainer videos

Explainer videos are a great alternative to powerpoint presentations. They let you convey your ideas better as you can use your voice and short video clips in them. Moreover, they can be easily uploaded on YouTube or Vimeo and shared with your potential investors. This is a great way to show how creative you are. Use tools like PowToon and Biteable to attract investors to your startup idea.

3) Understand their needs and motivations

Every investor is different. Some evaluate a startup idea based on how creative it is while others would look at hard facts to determine it’s worth. So, don’t have any presumptions about what works and what doesn’t. To attract the right investor to your startup, it’s essential to always be yourself and authentic.

4) Know your investors very well

Being said that, without knowing some basic details about your investor, you are less likely to close the deal. As Tony Robbins said, “When people are like each other they tend to like each other“.

So, maybe you and your investors may have something in common and you should definitely leverage this fact. Check out their LinkedIn profile and note down details like what schools they went to, a project they have worked on, common connections, etc

5) Demonstrate that your concept works

Without having one or two paying customers, you are never going to attract an investor to your startup. No matter how good your business plan is, an investor will not give a minute of his/her day to listen to it. So, provide testimonials and payment details of your existing customers to prove that your idea works in the real world.


Keep in mind that, there are thousands are other startups who must be working on the same idea as yours. So, it’s important to provide a unique solution that will make you stand out from the rest. Copying someone else’s business plan is not going to help you attract investors to your startup.

2 Responses to How to Attract Investors to your Startup

  1. Interesting and relevant insights. Every startup business yearns to grow and with that growth, investors are highly important. There are times that small business owners tend to overlook these factors which lead to being unable to attract the right investors. Presentation is important and in as much as it looks great, so does the concept and the busi9ness owner’s understanding of their investors. This is an excellent way to sum things up!
    Freddie Webber´s last blog post ..Business Lawyer in Sydney | Australian Trading in a Nutshell

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