Can I Make Good Money as a Personal Trainer? (12 Tips to Make More Money)
Personal training can be a fun and fulfilling career helping others transform their body composition and pushing them to reach their fitness goals.
But can you make good money being a personal trainer?
In short, the answer is yes, the amount of money you can make as a personal trainer is up to you!
Keep reading to learn how you can maximize your earnings while keeping clients in top shape.
How Much Money Can You Make?
While many trainers choose to work for local gyms and fitness centers, there are several other ways you can monetize your services that might be more profitable.
It’s common for a gym or fitness center to charge anywhere from $30 to over $100 for a 30-minute session. This money often gets split between the gym and yourself, leaving you with about half of the total.
If you can keep a full schedule, this can be a pretty lucrative career. Assuming that you can complete around 40 30-minute sessions per week and you receive a total of $30 per session, this would amount to $1,200 per week before taxes.
Not too bad! And that’s only working 20 hours per week. Anything else you are capable of adding will only boost your earnings. A career in personal training can offer a flexible schedule that can be rewarding and exciting helping others.
What about online training?
While your time in person is limited, you can monetize your services online to make even more money.
You can sell programs that you develop to match your client’s needs and goals as a second method of making money from your education. We’ll explain more on this below.
Is Personal Training Hard?
One of the reasons many individuals choose to become a personal trainer is because of the lax schedule and exciting environment. You’ll need to be a sociable person to excel at being a trainer as it requires making long term connections with clients.
While personal training is not hard, it requires significant knowledge and experience to become an expert in the space. Understanding the basics of kinesiology (how the body moves) and nutrition is vital to helping others transform their bodies.
How Long Does it Take to Become a Personal Trainer?
Personal training has transformed over the past decade. Now, most people will choose to obtain their certification from online resources like ISSA or NASM. These certifications can take anywhere from less than 3 months to over 6 months.
Alternatively, some trainers will choose to obtain a Bachelor’s degree in either kinesiology or exercise science. These degrees will take longer to complete and also cost significantly more. However, they do allow you to further your career in personal training at a quicker pace.
12 Tips to Make More Money as a Personal Trainer
Here are some tips to help you make even more money as a personal trainer. While there are hundreds of potential methods, we gathered some of the top tips you can start using today!
Offer Online Training Services
As mentioned above, offering your services online can help to boost your income to make good money.
You can choose to offer your services via video chat to guide clients through their routine or offer already developed programs to clients based on their needs.
For example, you might construct a 6-week training and nutrition program that is dedicated to helping men gain muscle. You can offer this program on a website and charge for every 6 weeks. You should also aim to make the experience personal by offering coaching calls and access to contact you at any time via phone or email.
Because the program has already been developed, you can offer it to as many people as you’d like. You are no longer bound to time constraints that in-person training provides.
Check out this guide to becoming an online trainer!
Be the Best
You need to have a good understanding of what works for different people when it comes to personal training. Because everyone’s body is different you’ll need to be knowledgeable of how you can manipulate their training and nutrition habits to help them reach their goals.
Becoming the best personal trainer will then allow you to charge more for your services to make even more money.
Some of the top personal trainers on the globe make well over $1,000,000 annually for their services. Celebrities are willing to pay top dollar to get their bodies in perfect shape.
Most people think of personal training as a 1:1 approach. And for many cases, that’s how it is.
But you can also consider training multiple clients at the same time to increase your income.
For example, you might be capable of training 10 people at once in a boot camp style workout and charge each person $20. This would net you $200 for a 30-minute session as opposed to making somewhere around $40 for a 1:1 client.
Build a Following on Social Media
For most people to become a successful personal trainer, they’ll need to be in good physical shape themselves. This might not always be the case, but it certainly helps!
Showcase your workouts and nutrition habits on social media to boost your following allowing you to fill your schedule with clients.
In addition to booking a full schedule, you might be able to work as an affiliate for companies looking to promote their products. You can team up with supplement companies to promote their products and earn a commission for each sale you facilitate.
Whether you choose to increase Instagram followers or boost your following on Facebook, there are many platforms to help you grow.
Create a Website or Blog
Expressing your thoughts and opinions on health and fitness is valuable information that people are always looking to consume.
By creating a website or blog, you can write articles that give your services more exposure. Because most people do not have a fitness or health professional at their side, they will often go to search engines to find answers to their questions.
By producing top-quality content that satisfies the searcher’s intent, you can build an online business that requires little ongoing work to maintain.
If you gain a large enough following, you can include display ads on your website or use affiliate marketing to make money.
Move to the Right Location
In some geographical locations, you will be capable of making much more as a personal trainer.
In places like California or New York, you might make as much as 70% more for your services than in other areas.
While the cost of living might be more expensive, do the math to see if your earnings outpace the cost of living. If so, it might be time to pack the bags and move.
Expand Your Offerings
When it comes to health and fitness, there are two main parts. Training and exercise programs as well as nutrition programs.
The best trainers will have advanced knowledge of both. If you currently are only offering your services in one of these areas, consider offering the other.
It’s no secret that the more education you have, the more you can charge for your services. Consider furthering your education so that you can make more money.
This doesn’t mean you have to go back to college, however. There are thousands of online resources available that can help you learn about health and fitness.
Offer Services Outside or In Home
Because you’ll typically split some of your earnings with the gym or fitness facility you work with, this can reduce your ability to make money.
Instead, consider offering your services outside at a local park to increase your pay. Because you won’t be forced to split your pay, you can consider offering your services for a slightly less expensive cost.
Alternatively, you can offer to visit your clients in the convenience of their own homes. You’ll want to consider the costs associated with car maintenance and fuel when determining your pricing.
Become a Better Salesperson
Part of your job as a personal trainer is to sell your services. You’ll need to become comfortable talking about the value of your services to others and how you can help them achieve their goals.
To become a better salesperson, you should focus on the individual’s problems and how your services can help to fix them.
For example, if you run into someone who is feeling self-conscious about their body, you could pitch them how much better they may feel if they can get in shape and improve their overall health.
The last thing you want to do is overwhelm your prospect by using outdated sales techniques focused on offers.
Become a Top-Notch Marketer
Sales and marketing often get intertwined, but they are different. While sales is meant more for closing the deal, marketing is meant to find a potential client for you to close.
When it comes to marketing your services, you’ll need to create a plan to reach the right audience at the right time.
For example, if your expertise is training postpartum women looking to lose a few pounds, you’ll want to express this in your marketing tactics. You might consider running advertisements on social media platforms to reach these people and using colors most associated with these people.
Keep Clients Longer
It costs money to get new clients. Marketers call this customer acquisition costs. Alleviate these costs by keeping your clients longer, even if that means spending some extra time working on their nutrition program or going 5 minutes over their training routine.
It is likely that your clients will stay with you as long as they are seeing results. Once the results start to degrade, you’ll have a higher chance of losing them.
To avoid this, you should constantly tweak their program to avoid plateaus. You should also explain that reaching a plateau is quite normal and it might take a few weeks to get out of.
Conclusion: Making Good Money as a Personal Trainer
Some of the top trainers in the world make well over $1,000,000 annually for their services and expertise and you can do the same.
There are many ways to increase your earnings as a trainer. From offering online training to building a social media following growing your earnings is possible.
To get started, consider your current situation and how you are monetizing your education. Then you’ll need to create a plan on how you will grow your income. There are many different ways you can do this, and you can always try multiple.
Are you looking to become a personal trainer but aren’t sure about how the job outlook? With obesity rates on the rise worldwide, this is a perfect time to get into a growing market.