Whistles blow, car horns honk, things get thrown around the room and screams echo throughout the room. The sounds of bulls, bears, and pigs are heard on a frequent basis. Occasionally, even the sounds of ghosts are heard in the distance. Is this a sign of the Apocalypse?
No, it’s Mad Money, the investing show from Jim Cramer. If you ever felt the urge to go behind the scenes of this madness, you can read Jim Cramer’s Mad Money to get an even deeper understanding of the show, as well as Jim Cramer’s broader investment strategy. Is the book a ‘Buy, Buy, Buy!’, as Cramer’s sound effect board would say? We’ll have to look closer to find out
Jim Cramer’s Mad Money is a stock investing book, pure and simple. The introduction plays up the book as a follow up to Jim Cramer’s Real Money, his first investing book. It’s designed to share many of the lessons that Cramer learned in his first year or so of running his Mad Money show, in all its crazy glory.
The first three chapters are all about how to buy a stock, Mad Money style. The first chapter is about knowing yourself and your goals. Cramer makes the point that different people, at different stages of life, can invest in different ways; when you’re younger, you can afford to take more risks with your money. The chapter stresses four different aspects that will determine how much (if anything) you should invest in stocks: your age, income, personality, and priorities.
The second chapter is all about doing your homework, at least one hour per week per stock that you own (or want to own), according to Cramer. He has five areas you need to cover before you buy a stock: how the company makes money, the sector of the market it is in and how that sector has performed, the stock’s performance, how the competition is doing, and looking at the company’s balance sheet. Chapter three is where you finally buy the stock; always using limit orders (where you set the price you’re going to pay for the stock) and buying a little bit at a time. Once you buy the stocks, though, the homework has to continue, at one hour per week.
Chapter four looks at the other side of the coin, how to sell the stocks when the time comes. Cramer provides a number of suggestions for when to sell (no hard and fast rules, as he acknowledges that everyone is different and has different needs). One suggestion is to sell enough to get the amount of the stock you own back to the dollar amount you initially invested. Another one is to set a target price you expect the price to hit, and sell when it reaches that price.
Chapters five and six cover the ‘Lightening Round’, the part of Mad Money where Cramer takes phone calls and provides a buy, sell, or hold verdict on a particular stock after just a short period time to consider them. Chapter five details much of the thought process he goes through during that time, and shares the three dirty secrets he uses to do it every night. (They aren’t that secret; he (a) has lots of experience, (b) really enjoys stocks, and (c) finds it easier than it looks.)
Chapter six covers how to do the same type of quick analysis yourself (the ‘Lightening Round Home Game’). It’s a three step process; first, know what sectors (and subsectors) there are, then, form an opinion on each one (whether the automobile sector is going up or down, for example), and lastly, rank the top few stocks (‘best in breed’) in each sector. That way, when you’re asked about a particular stock, you have a ready rubric to help you decide whether it’s a buy or a sell.
Chapter seven covers what to look for in the interviews that Cramer does with CEOs and CFOs. Depending on how they react (and in particular, how open they are about their company, even if it is currently going through tough times), there’s apparently a lot of information that can be gleaned from these interviews, even if SEC regulations prevent them from revealing anything not disclosed to other investors via public notices.
Chapter eight is a compilation of some of the mistakes that Cramer has made on his show, and the lessons he’s learned from them. Some of these lessons include how to do the right type of homework (if you’re planning to buy and then sell in the short term, you shouldn’t be looking at the longer term prospects for the company, and vis versa) and that commodities companies are not interchangable, even though their products are identical. In the same vein, chapter nine covers some of the lessons gleaned from his successes; some examples include to watch what the Street (that is, big mutual and hedge funds on Wall Street) does and mirror that unless you have good reason to think that they’re wrong, and not to be snob and consider all investment ideas, even those that come from an average middle-class life.
The last few chapters go into more depth on the show itself; chapter ten covers how Cramer chooses the stocks that are to be featured on his show, including watching what his charity fund invests in and paying attention to what he likes and dislikes on the show itself. Chapter eleven covers many of the aspects of the show itself, from his trademark ‘Boo-yahs’ to the sounds on his sound board and what he intends them all to mean. The book ends with a worksheet to evaluate stocks (a la Chapter two) and a revised guide to cyclical investing (which he introduced in Real Money).
-Intelligent and Insightful: Although you might not guess it from watching the show, there is in fact a method (and a rather impressive one) behind what Cramer says and does in the course of his broadcast. He emphasizes the importance of doing thorough research before making a stock investment and knowing how to read through the information provided by companies. If you followhis techniques, you should have more success in stock investing than if you merely follow stock tips (including, interestingly enough, the tips on Mad Money).
-Stresses the Importance of Research: Almost everywhere you turn in the book, you’ll find Cramer hammering home the need to do research before and after any stock purchase. A repeated refrain throughout the book is the need for at least one hour of research per held stock per week to keep up on the changes with the company or the stock that might change its prospects. Add in the warning against buying a stock recommended on his show (or any show) in the first twenty-four hours, and you have a surprisingly sedate argument for a calm, methodical investment method from a guy most famous for almost literally bouncing off the walls on screen.
-Entertaining: Probably not a surprise, the book is rather amusing, even laugh-out-loud funny at times. Even when discussing things like P/E and PEG ratios he manages to be more entertaining than many personal financial writers are while trying to make jokes. It makes the book a rather quick moving read, as well as a general pleasure.
-Aimed at Mad Money Fans: If you haven’t ever watched Cramer’s CNBC show, much of the book will make little sense. After the first four chapters (which are fairly useful regardless of how much CNBC you view), the book pretty much turns into all Mad Money, all the time. The last few chapters in particular are less investment advice, more behind the scenes. If you’re not a fan, much of the book will seem rather unhelpful.
-Lots of Information, Without Much Explanation: The parts that do focus on investing directly (rather than Mad Money) are useful, but in his attempt to give you all the information you need for investing in a few chapters, Cramer sometimes makes his book nigh incomprehensible. This is most notable in chapter two, where you get a flash lesson in cash flow statements and balance sheets. It took several read-through to get everything that Cramer was trying to illustrate (and I write about this stuff for my blog).
-Focuses on Short(er) Term Trading: While Cramer doesn’t explicitly recommend day-trading (and chides people for doing so), he does tend focus on short term investing, holding stocks for months or even mere weeks, to say nothing of buying stocks in small portions over a period of time. While this can be profitable (Cramer himself is proof of this), for many people it can lead to excessive buying and selling. If you can keep up the research that Cramer recommends, it can work out, but otherwise, it just adds to your costs. (Plus, as you’re probably aware, in the mutual fund world, indexes are more profitable than actively managed funds for exactly this reason.)
If you’re a huge fan of Mad Money and want to learn how to play along at home in a smart manner, Jim Cramer’s Mad Money might be right for you. If you’re simply interested in learning how to buy and sell individual stocks, you’re probably much better off with Jim Cramer’s Real Money, which provides more information for the first time stock investor (and less promotion for the show). If you’re not interested in individual stocks at all, Jim Cramer’s books, while still interesting, probably aren’t the best for you.