21 Apr
Economics Question: Why are Hooters Waitresses Busty?
Posted in Wacky Wednesday by Roger, the Amateur Financier 7 CommentsYou might think, after reading the title to this post, that I’ve lost my mind, or at least, am trying to boost my blog’s visibility on the search engines. (For some odd reason, anything that involves young attractive women garners a sizable amount of attention.) That’s not the case (well, the second one might be a tiny bit true); there’s actually a serious question to be answered here.
Specifically, that question is why, in our current legalistic, anti-discriminatory environment, can Hooters get away with hiring um, ‘highly qualified’ young women while keeping out the older women, the ‘less qualified’, and of course, men? (By the way, I’m still looking for a job, so if any Hooters managers in the Northwest Pennsylvania area are hiring, give me a ring.)
In other businesses, there’s been a movement away from such hiring requirements. To cite just one example, stewardesses (back before they were flight attendants) used to have a long list of qualifications in order to hold their position, from height and weight restrictions (arguably important when space is limited, as on early planes) to being women (that’s starting to get a bit questionable) to being young, attractive, and unmarried (can you see those qualifications ‘flying’ today without leading to protests and legal actions?).
Now, of course, such restrictions have all but disappeared in the flight attendant field; I’ve been on several flights, and the stereotypical beautiful female stewardess (launcher of a thousand ‘Coffee? Tea? Or Me?’ jokes) hasn’t appeared on a single one. (More often than not, I have a male flight attendant; this is probably for the best, as my last flight was with my fiancee.) Given all of this, why can Hooters use gender and ‘high qualifications’ as a hiring qualification while airlines can’t?
Bona Fide Occupational Qualifications
The answer is bona fide occupational qualifications. Title 29, Chapter 14, Section 623 of the United States Code (wow, that’s a mouthful) allows companies and other employers to make particular qualifications a condition of employment, even ones that violate other sections of the anti-discrimination law, in situations:
where age is a bona fide occupational qualification reasonably necessary to the normal operation of the particular business, or where the differentiation is based on reasonable factors other than age, or where such practices involve an employee in a workplace in a foreign country, and compliance with such subsections would cause such employer, or a corporation controlled by such employer, to violate the laws of the country in which such workplace is located.
The goal of this subsection is to prevent anti-discrimination laws from forcing companies or other organization to make hiring decisions that would oppose the mission of said organization. The Catholic church doesn’t have to hire non-Catholic priests, bus and plane companies can set age, eyesight and physical fitness requirements to ensure rider safety, and companies in countries that prohibit women from working can hire all men for their operations in those countries.
All of this gives Hooters the legal protection that they need to justify their hiring practices. You can legally hire only attractive women to work in your wing and beer joint if they are necessary for the normal operation of the business. (No argument from me; goodness knows that with all the places to get wings and beer, you need to have something to set your chain apart from the crowd.)
This hasn’t stopped several men from raising law suits regarding discrimination against men in Hooter’s hiring practices. In response, Hooters has raised the bono fide occupational qualifications argument, that their qualifications for waitresses are needed for the business model to work. (Again, when your business model is getting guys to come in, ogle girls, drink, and eat wings, it helps to have plenty of cute, attractive girls in skimpy outfits to facilitate the ogling.) As a result, Hooters has added positions for men (again, I’m available), although for the waitresses, it’s still young, cute, ‘highly qualified’, and of course, female.
So, next time you head out to visit your local Hooters, remember: you’re not just trying to get drunk, eat wings, and stare at cute girls, you’re supporting an innovative business using a bono fide occupational qualifications methodology to support sales. If that works on your wife, girlfriend, or other significant other, let me know; there’s no way I’m trying on Sondra without some proof.
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on April 22 2010
[...] This post was mentioned on Twitter by Roger Raby. Roger Raby said: Economics Question: Why are Hooters Waitresses Busty? http://bit.ly/d1QFUr (It's amazing the sort of answers you can find to odd questions) [...]
Monevator
on April 23 2010
Interesting. When I first went to the US I was amazed that Hooters existed. Here in Europe we (at least historically) were more laid back about the realities of these sorts of things, but we don’t have anything as blatant.
Still, it must be on borrowed time. Could I start an airline based around the premise that the stewardesses are in bikinis, and that’s my USP?
Seems unlikely to me Roger!
RainyDaySaver
on April 23 2010
Wait — wasn’t there a Hooters airline for a while, too? Monevator, you would have loved it!
.-= RainyDaySaver´s last blog ..Obsessive Personalities: Building Debt & Debt Repayment =-.
Roger
on April 25 2010
@Monevator: Yes, we Americans have an odd relationship with sex and sexuality. You can’t even show nipples in many forms of the media, but you’ll see women wearing just enough clothing to be ‘decent’ displayed prominently and drawing lots of leering eyes. See the Sports Illustrated Swimsuit Edition for a prominent yearly example. It’s an odd Puritan thing that seems to be hanging around from our first settlers; I don’t really understand it, myself.
As RainyDaySaver mentioned, their was in fact a Hooters’ Air for a while there, though it didn’t seem to last too long. The entire franchise might be on borrowed time; the owners were selling the franchise as of February, so it might just be a matter of time before Hooters is no more.
@RainyDay Saver: Thanks for mentioning the Hooters airline; I was afraid for a moment I was just hallucinating that. It didn’t last long at all, though, did it?
Invest It Wisely
on July 22 2010
“You can legally hire only attractive women to work in your wing and beer joint if they are necessary for the normal operation of the business.”
Couldn’t the airlines just say that attractive flight attendants are necessary for the normal operation of the business?
BTW, if you go to Asia, these practices are very much still in force. Young, female, all well-proportioned, and all pretty. I’ve heard that they even go to flight attendant school and only the best are picked to actually go on the flights.
.-= Invest It Wisely´s last blog ..Should I Go with a Fixed or Variable Rate Mortgage =-.
Roger
on July 22 2010
@Invest It Wisely: Well, as mentioned in some of the earlier comments, there was a Hooter’s Air for a while there, which I believe depended more on the, uh, ‘assets’ of the stewardesses than the skill of the pilots to draw in its business. Although, given that it is no longer in business, that might be an argument that attractive flight attendants (or at least, a focus on said flight attendants more than the rest of your airline business) are not the key to a successful airline.
I have heard things about Asian airlines, much like what you’ve said. A different culture, I suppose.
Invest It Wisely
on July 23 2010
“A different culture, I suppose.” In some ways, it’s a little like stereotypical 1950s America! (only in some ways)
.-= Invest It Wisely´s last blog ..A Midsummer Night’s Reading =-.